Mercedes Benz x Hot Wheels

Mercedes-Benz CLA x Hot Wheels

→ Mercedes-Benz CLA x Hot Wheels: Play Beyond Limits

Blending the thrill of driving and the joy of play, we were challenged to make the impossible feel tangible and fun. The project featured a miniature CLA and a full-size art car with a track, supported by an editorial shoot, social content and a launch event in Los Angeles.

Working together with Mercedes-Benz teamx on concept, art direction and complete social strategy, we brought the creative vision to life by tapping into that universal childhood feeling when anything felt possible, using playful perspectives and visual tricks to blur the boundaries between imagination and reality.

Strategically, the project connects Mercedes-Benz with audiences that are already passionate about cars (from Hot Wheels collectors and diecast communities to fans stirred by nostalgia), positioning the brand as culturally relevant and the CLA, as a life-size canvas for creativity.

My Role Concept Development & Art Direction.

Ein neues Kapitel in der Multi-Collaboration Serie mit dem Mercedes-Benz CLA: Hot Wheels verbindet automobile Innovation mit der Philosophie des grenzenlosen Spielens.
// A new chapter in the multi-collaboration series with the Mercedes-Benz CLA: Hot Wheel

Hot-Wheels-transforms-the-new-CLA-into-an-oversized-toy-car-6

→ Credits

Agency TeamX, TLGG, antoni Production & Post Stink, HalbAutomatik Creatives Ole Nagatis, Kateryna Tkachenko, Sean Williams Director & Photographer Tom Emmerson, Casper & Sebastiaan van Rooy.